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Maybe you have never heard anyone explicitly say that your company has a lot of soul; nevertheless, it is the level of impact you should seek for your customers.

“Freedom” means having the ability to do something different.

From a young age, most of us were taught about the differences between a need and a want. We intrinsically know that we have only a few, true, basic needs, and many, many wants.

In the business world, there are two types of ownership.